New Art Love

I know you all are curious as to what I do with the rest of my time.  When I am not doing photography, I am being the project manager of Brand Hack.  And I love it! So just what is Brand Hack?  Brand Hack is creative support for tomorrow's economy. A radical one day engagement that gives entrepreneurs the communications tools they need to develop their business.  

Brand Hack is agile creative development, leveraging expert-level creative thinking and creating a platform for an organization to start interacting with their audience - efficiently, consistently and at the earliest stage possible. We work with visionary thinkers who are ready to be brave.

These are images of our last Hack with New Art Love, an organization that began the day with the name ArtPulse.  New Art Love is a MassChallenge finalist, and MassChallenge welcomed us for the day to engage the community in the hack.

We poked, prod­ded, turned upside down, ques­tioned, and ulti­mately clar­i­fied and rein­forced their vision. More art! More art being made. More art being seen, pur­chased, loved.

As usual, Dave Demerjian worked won­ders with the pitch. The audi­ence gave a col­lec­tive and audi­ble gasp of enthu­si­asm when he ended with ‘Artists need art lovers, and art lovers need access to excep­tional art. New Art Love makes the intro­duc­tion, and starts the conversation.’

Ben is always push­ing us to think in the future (pos­si­bly because he also lives in the 24th cen­tury aboard the Enterprise). He pushed, and kept ask­ing both the hack­ers and Kelly and Liora to define their vision out­side of the lan­guage that peo­ple usu­ally use to talk about gal­leries and art. In order to be for­ward think­ing, we need to cre­ate things anew. That is the ballsy part.

The best part of the Hack for me is watch­ing the clients’ faces when we present the deliv­er­ables at the end of the eight hours. Watching Kelly and Liora as we reviewed our process, pub­licly unveiled the final tool set, and explained the think­ing behind our deci­sions was immensely satisfying.

And in turn, when we check in with them in a few months, I look for­ward to seeing where this tool set has taken them.

Ben has published his highly critical and intellectual thinking on branding and our case studies here.  Video of us and a previous Hack in process here.

 

Thanks to the Hackers for their time and expertise; to Design Museum Boston for documenting the entire day and buying us lunch; and to Kelly Sherman and Liora Beer, founders of New Art Love for their strength of vision and bravado throughout the process.