I know you all are curious as to what I do with the rest of my time. When I am not doing photography, I am being the project manager of Brand Hack. And I love it! So just what is Brand Hack? Brand Hack is creative support for tomorrow's economy. A radical one day engagement that gives entrepreneurs the communications tools they need to develop their business.
Brand Hack is agile creative development, leveraging expert-level creative thinking and creating a platform for an organization to start interacting with their audience - efficiently, consistently and at the earliest stage possible. We work with visionary thinkers who are ready to be brave.
These are images of our last Hack with New Art Love, an organization that began the day with the name ArtPulse. New Art Love is a MassChallenge finalist, and MassChallenge welcomed us for the day to engage the community in the hack.
We poked, prodded, turned upside down, questioned, and ultimately clarified and reinforced their vision. More art! More art being made. More art being seen, purchased, loved.
As usual, Dave Demerjian worked wonders with the pitch. The audience gave a collective and audible gasp of enthusiasm when he ended with ‘Artists need art lovers, and art lovers need access to exceptional art. New Art Love makes the introduction, and starts the conversation.’
Ben is always pushing us to think in the future (possibly because he also lives in the 24th century aboard the Enterprise). He pushed, and kept asking both the hackers and Kelly and Liora to define their vision outside of the language that people usually use to talk about galleries and art. In order to be forward thinking, we need to create things anew. That is the ballsy part.
The best part of the Hack for me is watching the clients’ faces when we present the deliverables at the end of the eight hours. Watching Kelly and Liora as we reviewed our process, publicly unveiled the final tool set, and explained the thinking behind our decisions was immensely satisfying.
And in turn, when we check in with them in a few months, I look forward to seeing where this tool set has taken them.
Thanks to the Hackers for their time and expertise; to Design Museum Boston for documenting the entire day and buying us lunch; and to Kelly Sherman and Liora Beer, founders of New Art Love for their strength of vision and bravado throughout the process.